YOU ARE AWESOME!
Respected Team Krishna Group,
On behalf of team Webeneur, let me take this opportunity to express our gratitude for considering us as your exclusive strategic marketing and sales partner. In an era where real estate is no longer just about brick-and-mortar but about digital trust and visibility, we are honoured to present a solution that bridges the gap between your legacy of construction quality and the modern buyer's digital journey.
I hereby present this comprehensive Sole Selling & Mandate business proposal, designed with a context of scaling-up the brand value of Krishna Group and driving rapid, organized inventory liquidation for your prestigious Krishna Park View project at Koparkhairne through our planned approach in digital image building, high-volume lead generation, and dedicated on-site sales closing.
We look forward to interesting interactions with you in our journey to digitally establish your company as a prominent real estate brand, clear your inventory within 12 to 18 months, and give more visibility to the business.
We assure you of our best services always and are sure that our alliance will be mutually beneficial to our businesses.
Sincerely,
Chaitanya Ramaiya
Business Head, Webeneur
Index
1. Introduction & About the Company
2. Strategy & Sole Selling Authority
3. Tradi-Digi Marketing Approach
4. Scope of Services
5. Execution Roadmap (12–18 Months)
6. Deliverables
7. Investment & Commercials
8. Expected Results & Notes
1. About the Company
WEBENEUR
Webeneur, founded in 2016, is an integrated Web Development, Digital Marketing, and Real Estate Mandate services company. We believe in innovation. It is innovation which makes us better than others. We maintain strict norms to ensure high quality in our projects.
At Webeneur, it's our mission to increase the visibility, sales velocity, and profitability of our client projects and brands.
How We Impact
- End-to-end Branding solutions, from digital identity creation to on-ground sales execution.
- Team comprising traditional creative experts, technical minds, and seasoned real estate closers.
Our Strength
- Think Tank: Experienced strategists winning the market since the pre-digital era.
- Techno Sapiens: Young team driving ad algorithms and digital funnels.
- Artists & Closers: Creative designers, visual storytellers, and aggressive on-site sales managers.
2. Strategy & Sole Selling Authority
Creative thinking inspires ideas!
When we think of association, it is always important to ask 'Why'. Why Webeneur?
For the premium 2 & 3 BHK luxury homes at Krishna Park View — a G+16 storeyed fully residential tower with clear CIDCO transfer title — you need more than just scattered broker walk-ins. You need an institutional sales engine.
⚠️ The Problem in Traditional Selling
- Multiple brokers pitching the same inventory leads to "price fishing" and eroding buyer confidence.
- Lack of centralized data means no follow-up on hot leads.
- Digital presence is fragmented, often limited to just a Google location pin.
✅ The Webeneur Solution
Under our Sole Exclusive Mandate, Webeneur takes 100% control of your sales pipeline. We eliminate broker conflicts and parallel team overlaps. Every digital inquiry, direct walk-in, and channel partner lead is routed exclusively through our Centralized CRM.
What is needed?
- Easy Digital Access to the Company
- Setup of Dedicated Landing Pages
- Paid Ad Lead Generation
- Search Engine Optimization (SEO)
- Creative Designing Support
- Channel Partner Network Orchestration
- A Dedicated On-Site Closing Team
3. Tradi-Digi Marketing
An ideal blend of Traditional and Digital Engagement
For a fast-moving real estate setup, the combination of traditional marketing strategies (site hoardings, broker meets) and creative digital ideas (Meta ads, virtual walkthroughs) is essential. Our team stays up-to-date with the latest market trends in the Koparkhairne / Vashi / Thane–Belapur belt to generate highly qualified business leads.
Execution Flow
01
Set Up a New Campaign: Announce the project via Search Network, targeting specific HNIs and upgrading families (Website Visits & Lead Generation).
02
Setup Ad Groups: Utilizing hyper-local zip codes around Koparkhairne, Vashi, Ghansoli and Thane, crafting compelling headlines focusing on "5 Min from Railway Station" and "1 Min from D-Mart".
03
Customer Engagement: Driving traffic to custom landing pages, filtering the Traffic-to-Lead ratio, and executing direct follow-ups to encourage Site Visits (Lead-to-Client ratio).
04
Retargeting: We will remarket to users who viewed the property but didn't inquire, using lifestyle imagery of the Koparkhairne skyline and the "Krishna — From Vision To Reality" brand promise.
4. Scope of Services
Lead Generation & Ads Management
Our team will drive targeted traffic through Google and Facebook/Instagram ads, using enticing property USPs to boost conversions. By optimizing project-specific landing pages, we generate verified leads for Krishna Group. We do not just chase clicks; we chase site visits.
Channel Partner Ecosystem Management
Webeneur serves as the primary gateway for all external brokers. We will host regular Channel Partner networking events, manage site walk-ins, and handle all inventory blocking to prevent double-pitching. This ensures brokers work for the project, not against each other.
Creatives & Social Media
Designing posts for social media using creative and engaging content to connect with Koparkhairne's premium buyers. We establish the most appropriate visual vocabulary—focusing on luxury, trust, and structural excellence—to connect you to your customers.
- Example: 3D Walkthroughs of the 2 & 3 BHK layouts with 32" x 32" double charged flooring finishes.
- Example: "Life at Krishna Park View" reels showcasing the 10th floor garden, kids play area, and walking track.
Dedicated Sales Manpower
Deployment of highly trained Site Heads and Sales Executives working on your site, solely dedicated to converting Webeneur’s digital leads and closing deals on the table. They are trained in the art of negotiation and objection handling specific to the Koparkhairne market.
5. 12–18 Month Execution Roadmap
Phase 1
Months 1–3 · Launch & Surge
- Go-live of dedicated landing page for Krishna Park View.
- Heavy Meta ad deployment targeting HNIs in Navi Mumbai & Thane.
- Koparkhairne Channel Partner Launch Meet.
🎯 Target: 20%–25% initial absorption
Phase 2
Months 4–8 · Sustained Velocity
- Weekend "Exclusive Walkthrough Days" with pre-scheduled appointments.
- Highlighting the unique 5th & 10th floor amenities — Gymnasium, Society Office, Garden & Kids Play Area.
- Automated CRM follow-ups and festive season offers (Diwali/Navratri).
🎯 Target: 35%–40% mid-level absorption
Phase 3
Months 9–13 · Milestone Momentum
- Leveraging construction stage completions (slabs/brickwork) as urgency triggers.
- Rolling out pre-scheduled price appreciation to drive FOMO.
🎯 Target: 20%–25% absorption
Phase 4
Months 14–18 · Inventory Closeout
- Final push on premium upper-floor units with park view and rooftop lifestyle.
- Full sell-out and handover.
6. Deliverables
🌐 Landing Pages
- One high-converting Landing Page for Krishna Park View (2 & 3 BHK).
- Unlimited bandwidth, mobile-friendly UI, integrated CRM forms, and SSL Certificates.
- Google Analytics & Meta Pixel integration for real-time data tracking.
🎨 Designing & Content
- Monthly strategic creatives, website copywriting, social media posts, and RERA-compliant digital brochures.
- Virtual 360-degree site tour for outstation investors.
📱 Social Media & Paid Ads
- Ad Strategy and Lead Generation via Google Ads (Search & Display) and Facebook/Instagram Paid Promotions.
- Regular insight monitoring, spam deleting, and ROI reporting.
- A/B testing of ad creatives to ensure the lowest Cost Per Lead (CPL).
🤝 Networking & Outreach
- Connecting with Investors, End Users, Local Architects, and managing the vast Channel Partner network.
- Weekly sales review meetings with the Krishna Group management.
7. Investment & Commercials
We have designed a hybrid commercial structure that keeps operational cash flow highly efficient for the developer while directly aligning our financial success with your actual sales.
| Service & Scope |
Monthly Estimate / Cost |
Comprehensive Marketing & Operations
Includes:
- Direct Ad Budget (Meta Ads, Google Ads)
- Digital Branding, Lead Generation & SEO
- Custom Landing Page Creation & Hosting
- Social Media Content, Brochures & Reels
- Sales Team Manpower & Salaries
|
INR 1,50,000 – 1,80,000
per month
(Running operational expense)
|
Mandate Success Fee
Includes:
- Webeneur's Strategic Success Fee
- ALL Channel Partner (Broker) Commissions
Note: Krishna Group will have ZERO separate brokerage liability. We pay the market from this fee.
|
[To Be Mutually Agreed %]
Calculated on the Total Realized Sales Value of every unit sold.
|
8. Expected Results & Notes
📈 Results
- Complete clearance of targeted inventory within 12–18 months.
- Unmatched Brand Visibility in the Koparkhairne / Navi Mumbai market.
- Competitive edge and institutional sales tracking via a unified CRM.
- Enhanced credibility and ease of access for buyers.
📝 Notes
- We will need timely feedback from the client during the strategic requirement phases.
- The builder must provide a functional site office setup (cabins, AC, Wi-Fi) for the Webeneur sales team.
- The above monthly project cost includes the Meta Ad Budget and Sales Team Salaries as specified.
- All payments are to be made in favour of Webeneur.
- For the monthly running cost, minimum one-month advance is required to maintain ad account balances and operational continuity.
Thank You
We take this opportunity to express our feeling of gratitude for allowing us to present our business proposal.
We are highly grateful to the entire Krishna Group team for investing your precious time and energy in sharing the context of our association. Thanks for putting your trust in us.
We look forward to collaborating with you as an accountable partner and supporting your efforts to scale sales and improve your digital presence. We are confident that we can meet the challenges ahead, and stand ready to partner with you in delivering an effective Mandate Solution.
Sumit Pandey
Marketing Head · Webeneur
Thanks and Regards!
WEBENEUR
Strategic Real Estate Mandate · Since 2016
Mumbai · Navi Mumbai · Thane